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A Dubai-based online market is seeking to tackle seafood fraud, product mislabelling, and excessive pricing with the aid of connecting worldwide dealers with local customers through a one hundred percentage traceable supply chain in partnership with Emirates SkyCargo.
The B2B platform referred to as Seafood Souq turned released in June through friends and begin-up founders Ramie Murray (Middle East shellfish farm Dibba Bay Oysters), Sean Dennis (US blockchain begin-up Loyyal), Denis Konoplev (UK-based AI platform Disperse), and Sheikh Fahim Al Qasimi (UAE company advisory and funding company AQ&P and department of government family members for the emirate of Sharjah).

Speaking to Arabian Business, CEO Dennis stated a loss of transparency in the regional seafood market is what brought about Seafood Souq’s formation.

“[There is a] loss of transparency and information within the market… [The region] very a lot operates in a closed-off marketplace where if you want statistics, you’re going to have to call up five or six distinctive vendors or suppliers… There’s no set manner of necessarily doing matters, no set way of conversation or medium for price…

seafood fraud

“Difficulties are incumbent in conventional enterprise practices. Different events in the price chain don’t always talk to every different, and the record isn’t always exceeded. If there’s one bad actor in that cost chain, then that impacts the stop consumer, and no person would be able to pinpoint the element that went down,” he stated.

Users can sign on, browse, and listing merchandise to the platform totally free, though a fee price will follow whilst a buy is made and could range from as little as 0 percent to as high as 12 percentage, relying on the kind of fish. While the service is presently confined to customers inside the UAE, it is possible to expand to different Gulf nations by the quit of the yr, in keeping with Dennis.
One hundred% traceability

To guarantee one hundred percent traceability, Seafood Souq tracks the goods throughout the cost chain and shares the gathered facts with shoppers.“Seafood is a surprisingly valuable and particularly perishable object… 30-50 percent of seafood may be mislabeled, so you assume you’re eating tuna – it can or might not be [tuna], likewise with cod or salmon. There’s also the dates; mislabelling all the manner at some stage in that price chain could be very dangerous. What we really want to do is offer traceability during the value chain.

“We tune the entire cold chain the use of temperature logos the second it leaves the manufacturing unit from in which it turned into packaged so that you can see if the cold chain become broken at all, or where it went incorrect and in which we will correct it. Likewise, due to the fact you’re shopping directly from the dealer, like a Norwegian farm, for instance, you’re dealing directly with them thru our platform, and so all of the facts and facts are available thru Seafood Souq,” Dennis added.

A 2016 document by way of marine conservation non-income Oceana, which observed that seafood fraud changed into taking area on an international scale, led the National Oceanic and Atmospheric Administration to release the Seafood Import Monitoring Program (SIMP) to tune thirteen species believed to be at great danger of being fraudulently sold.

“Across the sector, our evaluation reveals that seafood mislabelling seems to be influenced broadly speaking via economic advantage via deliberately misleading shoppers at each level of the seafood delivery chain,” the record stated at the time.

It was accompanied by way of a 2019 Oceana record, which discovered that 20 percent of 449 fish tested within the US had been mislabelled, consisting of sea bass, Alaskan halibut, and Florida snapper.

Boosting fish shares, enhancing food security

Seafood Souq’s transparent market also objectives to promote sustainable fishing practices.
In May this 12 months, The Environment Agency – Abu Dhabi, EAD, in partnership with Mariam Hareb Almheiri, Minister of State for Food Security, released the primary batch of economically-vital and over-exploited fish species into Abu Dhabi waters.

The fish, which have been produced using the Aquaculture Centre and Marine Studies on Abu Al Abyad Island, has been launched to enhance fish stocks and enhance u . S. A .’s food protection.

Fish Farm LLC, a Dubai-based aquaculture commercial enterprise in Jebel Ali, is also growing organic sea bass, hammer, and Atlantic salmon in the UAE for the primary time. The initiative is supported by using Dubai Crown Prince Sheikh Hamdan bin Rashid Al Maktoum.

According to the Ministry for Food Security, the UAE imports ninety percent of all its food merchandise.

Fish Farm CEO Bader Mubarak informed Arabian Business in April: “Ninety- percent of the fish consumed inside the UAE is imported, and we goal to address this imbalance using showing how advanced technologies can mitigate the demanding situations of the natural environment.”

Last 12 months, the UAE’s Ministry of Climate Change and Environment (MOCCAE) teamed up with Fish Farm to install 20 artificial caves in Khorfakkan’s Al Badiyah Island in a bid to help top off fish shares in the wasteland u. S .’s waters.

- A word from our sposor -

Dubai-based totally online platform looks to address seafood fraud